The purpose of business
Just watched one of those Tom Peters types, Jason Jennings, who asked the question: what is the purpose of business? Which would you accept as the answer?
The purpose of business is to make money
The purpose of business is to find customers
The purpose of business is to find and keep customers
The purpose of business is to find, keep and develop customers
The purpose of business is to find, keep and develop the right customers
What's a Tom Peters type? Someone who assembles newspaper clippings and then sells them under attractive titles such as Wow, Spook the Customers, Getting to yes, How I am fantastic but actually don't do anything myself except take loads of your money.
Forgive my cynicism as Tom Peters lectures to and consults for some very influential people world wide. Last time I heard Peters' engagement fee was £100,000 a day.
Duncan Williamson
posted by Duncan Williamson @ 7:53 AM
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