Planning Ahead
Planning Ahead
In business it is very useful to plan ahead. When you set out a strategy it is always important to try and think of what is likely to happen in the future. Equally when you’re absolutely sure of something it is still worthwhile to double-check.
With that in mind I was interested to read in the Daily Mail:
“You might be surprised to read a nutritionist saying this, but I don’t think there is anything wrong with having white bread in your diet, whatever the TV diet gurus say.”
Source: Daily Mail 11th October 2006
The author of the article:
Let them eat white bread - it really IS healthy
is Jane Clarke.
Jane Clarke is described by the Mail as:
“Jane Clarke is Britain’s leading nutritionist. Her books are read by millions and she acted as adviser to Jamie Oliver on his ground-breaking School Dinners programme.
As well as being an advocate of healthy eating she passionately believes that many of our illnesses can be treated through our diet.“
When doing market research a business may use the Delphi method – that means asking experts in the field for information rather than carry out intensive sampling.
Sometimes in health matters we listen to ‘experts’ as well instead of carrying out research.
On the 20th October – nine days later – another article appeared:
“White bread increases cancer risk”
This does not appear to have been by Jane Clarke.
It says:
“Eating lots of white bread raises the risk of a cancer that kills thousands of Britons every year, according to new research.
Those who eat five slices a day are almost twice as likely to develop the most common form of kidney cancer compared to those who have one and a half slices.
Scientists put the cause down to refined cereals triggering a surge in blood sugar and insulin levels, which is thought to fuel cancer cell growth.
People should particularly cut down on white bread, which causes the biggest rise in blood glucose levels, and opt for wholemeal varieties instead.
The study also adds to the mounting evidence of the health benefits of following a low GI diet. “
What has this got to do with Business Studies?
Quite a lot – the main thing being that it always helps to do your own research – and don’t believe everything you read in newspapers, however expert you may be!
I have written to Jane Clarke for her comments.
Chris Sivewright
posted by Duncan Williamson @ 2:21 AM
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