OxBowBusiness

Budonomics?

Before the World Cup started in Germany a week or so ago, I saw a programme on the television or heard it on the radio and in that programme someone suggested that it was incongruous that Budweiser, an American beer, was the official beer of the tournament.

I don't have an opinion on this subject but Budweiser obviously has since their adverts on the television are a perfect foil for the criticism that it looks as though they were expecting.

What Bud has done is to have two supposed but American sports link men coming on immediately following the first half, for example, all ready with an incisive comment on the game ... but they say such crass things that shows that they know absolutely nothing about the beautiful game.

I think that really is the perfect foil and although I don't drink Bud, I appreciate the way they have managed this situation.


Duncan Williamson

posted by Duncan Williamson @ 8:34 PM